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Donna
O'Dwyer "Mi-Ti & Made By Swade"
Fashion Designer
(Northern
Beaches, NSW)
Launched around six months ago
by Sydney accessory label Made by Swade, the My-Ti was an instant sell-out
hit amongst stylish girls everywhere, with even celebrities like Kylie
Minogue, Maya Jupiter and Tahnya Tozzie catching on to the trend.
So what’s a My-Ti? It’s a cute ‘50’s’ inspired
funky fabric visor that shades the face and ties around the back of
the head. My-Tis come in a range of eye catching prints – inspired
by everything from Japanese textiles to pop and abstract art. A sneak
peak for this Summer 05 reveals a seventies flavour, with bold colours,
paisleys and polka dots. Warning: not recommended for anyone wanting
to get lost in the crowd.
Sister team Donna O’Dwyer & Lauren Wade
wanted a simple yet, funky idea for a hat to sell at the markets.
This is where life
began for their first accessory
My-Ti where demand outstripped supply and realising they were onto
something (and market response for a unique fashion accessory) they
decided to bite the bullet and launch a complete range of My-Tis. Instead
of limited editions, they began sourcing fabrics in larger quantities
and having them professionally produced.
The name My-Ti originated from the Polynesian word
Mai-Tai (while you may only have heard it in the context of a cocktail
menu), the
word actually means “best of the best” which is their underlying
philosophy to provide a compelling product that is stylish, contemporary,
functional and fun.
Each My-Ti represents simplicity by design and
an expression for individual, forward minded women, fun and young
at heart who appreciate beauty
and the freedom to “express oneself.” But most importantly,
a My-Ti girl knows how to enjoy herself.
So what’s next for My-Ti and the Made by
Swade brand? Lauren is currently overseas scouring the World for
more distinctive prints
to add to the range. While Donna will be releasing (F.ROCK Fashion
Event) a bag range and more desirable hats constantly drawing on the
three principle aspirations: Innovation;
Fashion aligned with personality and lifestyle; and
Aesthetic – the best of the best.
My-Ti welcome enquiries from distributors,
retailers and buyers.
Contact Donna O'Dwyer
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